Abhishek KumarBRANDS & COFFEEDiscuss your growth challenge

GTM AND GROWTH CONSULTING FOR EARLY-STAGE COMPANIES

GTM and Growth Consultant for Early-Stage Companies

Growth needs your ICP, offer, channels and funnel working together. I design, build and run that system—then make it repeatable without me.

Discuss your growth challenge Selected work: Rapid Consulting · Lorien Finance · The Noolagam · BoltRx

01 / RECOGNISE THIS?

Sound familiar?

“Growth dies the moment I stop ads.”

Paid campaigns bring leads. But you’re not building enough repeat demand or other routes to customers.

“My reports look great. My revenue doesn’t.”

Traffic and leads are up. Conversion, retention or margins aren’t moving with them.

“I just need to find the right agency.”

You’ve changed partners, rewritten briefs and tried new campaigns. The same growth problems keep coming back.

02 / THE WHY

Because early traction is not a growth system.

01

Your first wins depend on you

You know who to pitch and what to say. But the ICP, offer and sales process aren’t clear enough for someone else to repeat.

02

Your channels optimise different goals

SEO chases traffic. Ads chase leads. Sales chases deals. Without a shared funnel, those wins may never become business growth.

03

Every campaign forgets the last one

Customer feedback, channel results and offer tests stay scattered. The next brief starts without the learning you already paid for.

Build a system that connects the work

03 / THE WORK

Here’s what that looks like in practice.

Expertise.
Into opportunity.

Rapid Consulting

B2B · Industrial Compliance Consulting · Hisar

4 months

Sales depends on founder-held expertise. I’m connecting account knowledge, CRM, website and content into an engine Rapid keeps.

Status: website and CRM in development

Explore Rapid Consulting

Beyond
the enquiry.

Lorien Finance

B2C · Fintech · Mumbai

11 months

Can enquiries become customers? My acquisition remit connected messaging, qualification and the next sales step.

Result: 3× more digital leads, 3× better conversion

Explore Lorien Finance

Less busywork.
Better decisions.

The Noolagam

D2C · Fashion · Chennai

3 months

Building an AI Chatbot, Ben business assistant and Ben Workspace inventory system for early-stage D2C founder productivity and timely, data-based decisions.

Early result: clear calls on which products to clear and reorder

Explore The Noolagam

Every counter.
Under control.

BoltRx

B2B · Healthtech · Own product

3 months of build

WhatsApp orders turned into clear pharmacist reviews, with customers and owners kept informed from order to delivery.

Status: deploying at Prescription Pharmacy

Explore BoltRx
PROJECTS

04 / THE APPROACH

That’s why I work across your entire funnel.

01

Define the ICP. Sharpen the offer.

Find the buyers worth pursuing, give them a reason to choose you and build a GTM system to repeat it.

GTM strategy and execution
02

Find the leak in your funnel

Follow leads through qualification, conversion and retention. Fix the gaps that stop activity becoming revenue.

Growth diagnosis and execution

WHAT STAYS WITH YOU

Your ICP, customer insights, channel learning, tested offers, CRM and workflows stay with your business. The next agency or hire starts with context, not from zero. Operating responsibilities are agreed up front.

WHAT I OWN

Design, implementation and day-to-day optimisation of the system, so you don’t have to coordinate it all. I don’t guarantee a revenue number. You keep product, commercial and investment decisions.

Build your growth system

05 / THE FIT

When you need more than another campaign.

“We’ve got customers. We need a repeatable GTM.”

Define the ICP, sharpen the offer and build a funnel your team can run.

“We get leads. Too few become customers.”

Find where qualification, follow-up or conversion breaks—and lead the fix.

“I’m ready to grow beyond paid acquisition.”

Build customer and channel learning into the next growth bets.

“I’m managing agencies instead of growing the business.”

Give the work shared priorities, business measures and one delivery owner.

“Every decision still comes back to me.”

Turn founder-held context into CRM workflows, useful intelligence and clear responsibilities.

FIT SCENARIOS

Need only social media management, ad optimisation or a strategy deck? A specialist is a better fit.

Discuss the bottleneck

06 / HOW I WORK

You bring the problem. I build the growth engine.

01

Tell me what’s not working

Bring the stalled leads, rising CAC or founder dependency. I investigate the bottleneck with you.

02

I design the growth system

Connect your ICP, offer, channels and funnel through clear processes, owners and business measures.

03

I build it with the right people

I bring in specialists or work with your existing team and agencies to implement the system.

04

I run it until it’s repeatable

I monitor the funnel, test changes and resolve bottlenecks until your team can run and improve the engine without me.

Discuss your growth challenge

07 / INSIGHTS

More of the thinking behind the work.

ARTICLE01

GROWTH STRATEGY

Is Your Growth Rented?

What accumulates beyond the next campaign—and what disappears when spend stops.

Read on LinkedIn
ARTICLE02

ICP & OFFER

Why Most Early-Stage Growth Stalls Aren’t Marketing Problems

Why the ICP, offer and customer problem deserve attention before another channel.

Read on LinkedIn
ARTICLE03

CHANNELS

When Search Ads Aren’t Enough

Matching the message and channel to the problem customers recognise.

Read on LinkedIn
ARTICLES

08 / LET’S TALK

What’s stopping your next stage of growth?

Start with what isn’t working. You don’t need a diagnosis or a finished brief.

Discuss your growth challenge